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"Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall." 2. They have always lived in cyberspace, addicted to a new generation of "electronic narcotics." 5. If they miss The Daily Show, they can always get their news on YouTube. 18. Their folks have never gazed with pride on a new set of bound encyclopedias on the bookshelf. 27. Outdated icons with images of floppy discs for "save," a telephone for "phone," and a snail mail envelope for "mail" have oddly decorated their tablets and smart phone screens. 35. Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends. 47. Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book. 56. They have always enjoyed school and summer camp memories with a digital yearbook. 71. Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.

Possible generation-gap-type issues for digital educational publishing for colleges: "Today, the college assumes all students not only have computer skills but a plethora of high-tech devices and services. The class schedule and registration procedure is entirely online-even if you're in the registrar's office....In the first class, the professor handed out her e-mail address and the URL where the syllabus could be found--instead of her office phone number and a copy of the syllabus. Unfortunately, the college sites are full of graphics and animations and download very slowly on my dial-up connection. (Even if I could afford a broadband connection, my ISP doesn't provide it in my area.)" "At least one exercise in each chapter requires accessing the publisher's textbook Web site. Many of these exercises could just as easily be put on the computer disk also sold-at an increased profit (I used to work for a textbook-preparation company)-with the text....Again, a dial-up connection won't download the videos. The audio files are .mp3; I can't open them, don't have the skill to know what program I need, and have no access to free technical support....So once every chapter I head for either the heavily used public library or the equally heavily used computer lab in the college's suburban learning center (branch campus)--and hope that a computer is available."

That's how big Google's vision is for its Wave social-networking/search service, which will have apps created by independent developers who sell them at a Google app store.