Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the
iPad edition of O, The Oprah Magazine, that's expected in the fourth
quarter will let users buy e-books and read them within the app itself.
Hearst sees a lot more potential in iPad advertising than just reproducing and
enhancing print ad pages.
once enough consumers own tablet computers, targeted and tailored advertising
will be much more important
Hearst is already seeing its digital ad rates increase steadily, partly because
of its ability to serve ads to visitors based on their behavior and demographics
With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.
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