Despite Apple's Suits, Demand for Android Seems Strong - WSJ.com - 0 views
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A legal assault by Apple Inc. hasn’t cooled any of the fervor among makers of mobile phones for Google Inc.’s Android operating system.
A start-up called Shopkick Inc., for example, has signed up Best Buy Co. and Macy's Inc. as launch partners for a new kind of app for iPhone and Android handsets that detects when shoppers are in or near stores and offers rewards targeted to them. Shopkick exploits the phones' location-sensing abilities—and cameras that customers can use to scan bar codes on items—to offer product information, coupons or other marketing offers when shoppers are in a convenient position to buy.