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I am excited to announce that the Android SDK now supports Android 2.0 (also known as Eclair).Android 2.0 brings new developer APIs for sync, Bluetooth, and a few other areas. Using the new sync, account manager and contacts APIs, you can write applications to enable users to sync their devices to various contact sources. You can also give users a faster way to communicate with others by embedding Quick Contact within your application. With the new Bluetooth API, you can now easily add peer-to-peer connectivity or gaming to your applications. To get a more complete list of the new capabilities you can add to your applications, please go to the Android 2.0 highlights page.

As the social economy swells and continues to flourish, many of us are abandoning the forums and systems where businesses held the illusion of control in favor of communities where we dictate the level of value we give and take. Accordingly, brands are turning in our direction. We are, after all, the keepers of social capital and with it, we make valuable decisions and also impact and influence the decisions of others.

With this week's release of Verizon Wireless' Droid phone comes the first real test of the potential for fragmentation with Android. The Droid will be the first phone to run Android 2.0. After it goes on sale Friday, there will be Android phones on the market running three different versions of the OS.

Google gave an equally vague answer to questions about which phones might be upgraded and if any of them had hardware limitations that might prevent an upgrade. "Because Android is open source, all software updates we release are available for carriers and handset makers to take and update their current or future Android-powered devices," Katie Watson, a Google spokeswoman said via e-mail.