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barrosjosem

Facebook Zero: Considering Life After the Demise of Organic Reach - 0 views

social.ogilvy.com/er-the-demise-of-organic-reach

facebook ogilvy socialmedia Fundamentos

shared by barrosjosem on 26 Jun 14 - No Cached
  • By February 2014, according to a Social@Ogilvy analysis of more than 100 brand pages, organic reach hovered at 6 percent, a decline of 49 percent from peak levels in October. For large pages with more than 500,000 Likes, organic reach hit 2 percent in February. And Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.
  • barrosjosem on 26 Jun 14
     
    Organic reach of the content brands publish in Facebook is destined to hit zero. It's only a matter of time.
AFG

Facebook Zero: Considering Life After the Demise of Organic Reach - 0 views

social.ogilvy.com/er-the-demise-of-organic-reach

Facebook

shared by AFG on 26 Apr 14 - No Cached
  • AFG on 26 Apr 14
     
    Organic reach of the content brands publish in Facebook is destined to hit zero. It's only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more.
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