explorArTIC

“El lector ideal es el adolescente”

Television communicates cultural lessons and information to the entire nation, and "these cultural lessons are assimilated to some degree by audience members throughout the country who then incorporate elements of the sponsored imagery into their everyday interpersonal relations" (Lull, 1986, p. 607). Our daily experience of media inclines us toward particular forms of social life and creates a "shaped world that reflects the essential possibilities of media" (Idhe, 1983, p. 63). Media characters become our role models; these role models do not spring from a void, but are produced from the culturally biased mind of a writer who in turn has been influenced by para-social interaction with other media figures (Caughey, 1984). But most importantly, "interpersonal uses of television, especially when they involve conversation, contribute to the maintenance of ideological imperatives" (Lull, 1986, p. 609).

The unthinking dependence of the crew on communication technology is evident on a majority of the shows.

The inability to communicate is constantly seen as a negative. When technology breaks down the crew rarely makes an attempt to revert to "primitive," face-to-face interaction; instead, all of their energy is focused on repairing the technology.

Mikko Hypponen: Fighting viruses, defending the net

lo que en Recursos humanos nació con el nombre de Evaluación por competencias. Este tipo de evaluación evita toda inferencia o relación entre las titulaciones más o menos formales y el supuesto desempeño en el puesto de trabajo. Aplicado al conociemiento sería como decir que el ser humano es cada vez más capaz de aprender de forma autónoma, independiente de las instituciones tradicionalmente vinculadas al aprendizaje formal.