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Twitter is a micro-blogging network of real-time posts that are limited to 140 characters or less, but few people understand how they might benefit from Twitter. The truth is Twitter is used by many people for many different thing

Understanding differences in basic business values is a powerful tool in bridging the gap and designing successful communication strategies.

In virtual communication, lacking the benefit of an emotional context, we must pay more attention to values and business styles to develop trust.

Of course, in any culture, face-to-face communication is preferable to e-mail, telephone calls, and even video conferencing. However, meeting in person in itself is not sufficient; sometimes the more we meet with a person the less we like and trust them.

Unrealistic expectations coupled with lack of awareness regarding technical limitations means that for many people

the potential to deliver real-world benefits to a great many people.