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Until a few years ago, Nuno da Silva's arcane occupation -- professional pollution calculator -- was of little utility to the corporate world. But in these days of global-warming worries and greener-than-thou marketing, companies suddenly can't get enough of his services. Revenue at the division he manages exploded 150% in 2008 and continues to expand this year, despite the recession. Since the beginning of 2008, he has added 13 people to his staff, bringing the number of employees to 16.

The janitorial business is no longer a mop and bucket project. With greater demands for Green Clean Certification by government, schools, and public buildings, it can bring in new business or cost you a valuable account. This designation will become more valuable year after year, and it will be required for numerous janitorial jobs. Businesses are increasingly asking, "Is your service Green Clean certified?" That does not come from Green products on the carts.

Content matters. With strategy, it's not just your content that matters-it's what you talk about and how you talk about it. Without an idea of who you're targeting, if you don't have a strategy in place to attract them, your efforts will fall flat. https://senseireview.com/category/internet-marketing/

Content used to be something you had to do in order to get people to notice you. Now, with the rise of social media, content is just another way of connecting - and brands are seizing this opportunity with creative and useful posts across Instagram, Facebook, LinkedIn, Twitter and Tumblr sites. Here are five tips for staying relevant and making your community a part of your brand: https://senseireview.com/category/social/