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According to C.K. Prahalad, a professor of corporate strategy at the Ross School of Business of the University of Michigan, corporations seeking to create new markets addressing the needs of the billions of poor people living at the bottom of the economic pyramid can - and should - use that effort to drive sustainability and innovation within their own ranks.

As part of our sustainable development interview series, Leila Chirayath Janah, CEO of Samasource was kind enough to share some of her thoughts with us today. A big thank you to Leila and her team for taking the time out of their busy schedules... 1. Could you briefly explain your role and responsibilities within the organization?