Great Barrier Rescue

Sounds strange but looking at satellite images, NASA is now able to check the water quality from way up there. Could be interesting to look into?

Although there will never be an end to the threat against the reef, Judith Write (an Australian Poet is re-publishing her book where she campaigns for reef protection.

Out-of-this-world techniques are being used to help protect one of the world's greatest natural wonders.

From well trusted site 'Trip Advisor.'

Good insight and background information for our campaign. Shows who their target market is and ways that appeal to that particular market which are obviously families, adventurous couples and they even have a big focus on being a destination for Weddings.

Good tips on how to make our campaign viral!

Some good tips here that will assist us

The 27-year decline of coral cover on the Great Barrier Reef and its causes. Very detailed report, however there is no doubt that dredging will impact the reef negatively and no PR campaign is going to be able to hide that fact.

'A new Reef Facts campaign has been launched to cut through the misinformation about the Great Barrier Reef and put the truth on the table.'

Queensland Resources Councils attempt to blame 'mother nature' for the decline in coral cover in the Great Barrier Reef rather than man made impacts. The aim of this advertisement is clearly to make viewers feel more comfortable with dredging and to undermine the horrible impact that this will have on the GRB. The QRC gives the impression that they are 'caring' for the Reef and uneducated viewers may fall for this Reef Facts campaign.

"What I am concerned about is the Queensland Resources Council is undermining the reputation of the reef.It's going to put our tourism industry at threat and at the same time denying any responsibility for ensuring the reef is protected from this dredging and dumping."

Just added my voice to stop the destruction of our reef. It's great to see how GetUp! and Greenpeace have shown different methods of layout and digital design in their websites. Thought this was a great aspect to include in their campaign as it helps readers to understand what the issues are with the reef in an easy to understand way and also helps readers connect with the GBR and to feel a sense of support for the Australian and Queensland community. Here it is: Issues include: · This new port development will require the dredging of 3 million cubic metres of substrate in the Great Barrier Reef World Heritage Area, and a known humpback whale aggregation site. · It will require the clearing of an endangered ecological community, and removal of seagrass, which is food for Green Turtles and dugongs. · The development will result in an additional 500 ships per year through the Great Barrier Reef, increasing the risk of damage, oil spill and exotic marine pests. · The area is listed as a high priority foraging area for Green Turtles, and a mating and nesting area for both Green and Flatback Turtles. Loss of beaches and light pollution are known to be threatening to the life-cycles of marine turtles. · To build the terminal, there will be pile-driving in a known humpback whale aggregation and resting area for 15 months.

Another great source that has updated links on what's happening to the Reef from the QLD politic party 'The Greens.' Interesting to read their thoughts as they would inevitably have something to say about the issue.

Great timeline that has updated articles on what's being discussed in the media in regards to the Great Barrier Reef dredging.