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Nicholas Callaghan

Skills used for successful marketing - 0 views

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    We would already know this, but can't hurt to have it handy, we can use the QLD Government's own stuff against them :D
Nicholas Callaghan

Cialdini's Six Principles of Influence - 0 views

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    Convincing Others to Say "Yes" (Also known as the Six Weapons of Influence) How do you influence others? You've come up with a fantastic idea for a new product. Now you need to convince everyone to support it. However, you haven't had much success with this in the past. This could be good for our campaign in terms of convincing our audience to get involved
Jamilee Fanning

Ben and Jerrys Save The Reef Tour - 0 views

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    This is a great strategy that encourages everyone to have their say on the topic! It also educates kids.
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    This is a great reference as I feel that educating children is an important part of our campaign. We can use our middle-class target and their children as the basis of our campaign.
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