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Out-of-this-world techniques are being used to help protect one of the world's greatest natural wonders.

From well trusted site 'Trip Advisor.'

Good insight and background information for our campaign. Shows who their target market is and ways that appeal to that particular market which are obviously families, adventurous couples and they even have a big focus on being a destination for Weddings.

Some good tips here that will assist us

The 27-year decline of coral cover on the Great Barrier Reef and its causes. Very detailed report, however there is no doubt that dredging will impact the reef negatively and no PR campaign is going to be able to hide that fact.

'A new Reef Facts campaign has been launched to cut through the misinformation about the Great Barrier Reef and put the truth on the table.'

Queensland Resources Councils attempt to blame 'mother nature' for the decline in coral cover in the Great Barrier Reef rather than man made impacts. The aim of this advertisement is clearly to make viewers feel more comfortable with dredging and to undermine the horrible impact that this will have on the GRB. The QRC gives the impression that they are 'caring' for the Reef and uneducated viewers may fall for this Reef Facts campaign.

Mashable has all social media news. Good to know this site

Just thought this was interesting

Qld government knows whats going on, we all hate tony abbott. GetUp! for PM

Everyone is fighting for the reef

"According to a poll by some dudes, 2/3rds of surveyed Australians believe dredging in the Great Barrier Reef is a really really really shockingly poor idea. Alas, the Abbott Government is determined to make it happen anyway. "

This sums things up pretty well. Such a shame one of our great treasures is in such danger.

A mate turned me onto this. Its a very good read guys, well worth a look.

Very important to bookmark the GBR to see all updates