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shared by Ollecka H on 07 Sep 12 - No Cached

Basic Design Concepts
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Color relationships are an important aspect of design because certain messages can be portrayed through colors alone.
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Typography
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It includes aspects such as font face, font size and the general placement of type within various varieties of graphic design.
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Digital Imaging Techniques
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Web Design
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Digital Media Production
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Specialized Areas of Design
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It encompasses everything from the use of vector graphics and raster graphics to web design and web graphics.
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Animation and 3D Design
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shared by Ollecka H on 05 Sep 12 - No Cached

Typography may be defined as the theory and practice of letter and typeface design.
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  In the broadest sense, typography is as old as the most ancient alphabets, ideograms, and hieroglyphic images. Even today, some of its terminology and a few of its styles go back to techniques of lapidary inscription that were popular in ancient Rome and Athens. But strictly speaking, the art itself belongs to the history of printing, for it was only with the advent of the print era--and the development of the standardized, reproducible sets of typeface styles, known as fonts--that a true craft or practical discipline of typography began to emerge.
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Typography is mainly concerned with the style and size of typefaces. In printing, a complete set of type (consisting of letters, numbers, punctuation marks, and other special symbols) of the same style and size is called a font.
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   Another typographic variable that can have a significant effect on the look, feel, and impact of a word, phrase, or section of text is the so-called style attribute (e.g., bold, italic, underlining, etc.) Effective communication is largely a matter of emphasis and attention, i.e., you must maintain your reader's attention and direct it particularly to the main points of your message.
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shared by Ollecka H on 05 Sep 12 - No Cached

Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication.
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At the most basic, typography is a combination of font, size, spacing, and color.
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The overall purpose behind the typography of the article is to clearly communicate written information to a reader.
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This is also the case with typography in newspapers, books, and other sources of information. Newspaper typography is a carefully balanced art form, as the compositors of the newspaper must be able to fit the required text within certain page restrictions.
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However, typography can also be elevated into an art form. The best examples of highly artistic typography are found in advertising design. For example, most consumers associate particular fonts with certain branded products, because the advertising campaign featured distinctive use of those fonts.
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shared by Ollecka H on 05 Sep 12 - No Cached

In design, there are three plain elements that make up the framework of the piece. These include the subject (positive space), the frame and then the negative space.
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Negative space is referred to as white space when working with print design. It is considered the space of the design that is empty. The use of white space is encouraged and the more, the merrier.
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The idea is to make the focal elements of the design and have the white space draw people into the focal areas instead of distracting them away.
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Negative space is a great way to achieve balance or symmetry in a design.
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Ollecka H