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Kerning: the horizontal spacing between a pair of letters in a word. Certain letter pairs look awkward together, so sometimes it’s necessary to move the letters closer together or further apart. Examples of how spacing varries with various letter combinations: AV, PA, AT, and AY. Kerning is often confused with the term “tracking” (see “tracking”). Tracking is used for spacing larger groups of letters or text.
Pantone matching system: a color matching system allowing designers and print shops to more easily match colors. This is accomplished by referencing Pantone swatch books (guides) for the proper recipe of colors. This Pantone system is not perfect,
