Understanding the Principles and Theory of Graphic Design

Although there may be some that make it to the industry just by talent alone, most, if not all of us (I'm talking you and me here) need some sort of certificate or degree to land a job as a graphic designer.

“I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”

graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.