When green and sustainable are not the same | Sustainable Green Homes - 0 views
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John Pearce on 29 May 13Green has become the common term for people who care about the environment or for practices promoted as better for the environment than some other practices. When used for marketing, "green" can become downright misleading. In fact, there's a term "greenwashing" to describe advertising that makes something look greener than it really is. Sustainable, on the other hand, refers to practices designed to have the least impact on the environment, create the least waste, and capable of being carried out indefinitely. That is, something sustainable can't waste resources, can't pollute, can't be dangerous over the long term to life, can't cost so much that it causes social or financial disruption, etc.