Google Plus Best Practices | Social Media Today - 17 views
socialmediatoday.com/...ogle-plus-10-mistakes-to-avoid
google google+ collaboration marketing do's don't
shared by David McGavock on 21 Dec 13
- No Cached
-
Here are the 10 top mistakes on Google+.
- ...20 more annotations...
-
generate Circles for in-store customers; online customers; partners; industry leaders; business friends; coworkers; etc.
-
Using Circles can extend the life of your updates (and blog posts), and can your them to resonate better with each of your segmented connections.
-
Don’t post your update to them AND send them an email to notify those in your Circle about your recent post:
-
The email option lets you make sure an important post will reach the Circles you need it to (like to customers, if you’re posting about a social contest marketing campaign, for example).
-
But don’t overuse this function! It’s particularly annoying if your Circles have not asked you for continual updates! It’s spam.
-
80% of your posts should be about lifestyle, customers and stuff other than you; 20% should be about you and your products.
-
Another big no-no is not addressing negative comments on your posts. Bad comments will happen. It’s an open forum, and not everyone is going to agree with you, or even like what you do.
-
If it’s an inappropriate comment - delete it, but I’d try to tell the commenter first - not doing so can lead to even more PR problems for you...)
-
join a few business-related ones - start to network, and you never really know where those connections will lead you.
-
Engage, share others’ posts, comment. Treat Communities like a networking breakfast, or trade show. These can be your customers! Give them respect and interest, and they will likely reciprocate!
-
Make sure your product pages, blog post pages, website and other other relevant landing pages have an easy to click G +1 button!