Import your data from spreadsheets, maintain it with fun tools, share with coworkers and friends, publish to the world.
* Create a rich locator application
* Create and view sales territories, analyze trends, and evaluate performance by geography with your own data.
* Quickly visualize GIS datasets from Shapefiles, MapInfo files
* Share geo-data among members of your organization
* Geocode lists of addresses
via http://googlemapsmania.blogspot.com/2009/09/google-maps-creation-tool.html
Forms: Add pages and allow navigation to a specific page within a
form
Forms improvements
They’ve added a new question type (grid), support for right-to-left languages in
forms, and a new color scheme for the forms summary. Also, you can now
pre-populate form fields with URL parameters, and if you use Google Apps, you
can create forms which require sign-in to access