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Here's a side by side comparison of Bing Vs Google results on the term: Information Fluency 21cif.com ( formerly 21cif.imsa.edu ) has been online for 10+ years and dominates the Google Search results. Nothing in the top ten for Bing? Google ranks our old url #1 and our new url #4. Give this a try for your self with the same terms? I'll bet you get radically different results from Google than I do. Since I've worked on the 21cif project for nearly 8 years, I know the materials well. Also Google has adapted to my search habits and provides me with more links relevant to my interest. On the Google page I'm given a link to my search-wiki results: http://tinyurl.com/21cif-search-wiki This proves the point 21cif has been making for a decade: USE MULTIPLE SEARCH ENGINES! The more sources of information you tap, the better your chances of getting a less filtered view of what's available on the world wide web

Very interesting post that is probably more about economics than search but nevertheless reveals the dark arts of the search provider!

Knowing where to look is an essential aspect of information fluency.  Google, Yahoo, Bing are just the top of the pyramid.  Here's a list of search engines.  How many have you even heard of, let alone used?