From the site's FAQ: "IS IT UNETHICAL FOR ME TO BUY AN ESSAY? If a tree falls in the forest, does it make a sound? Only you can answer that question. ISN'T IT REALLY UNETHICAL FOR YOU TO BE WRITING THESE ESSAYS FOR CASH? Incredibly so, and because the academic system is already so corrupt, we're totally cool with that. We even all have matching tweed t-shirts."

The interior design is perhaps much more mod than one typically sees at a Canadian university - but a fascinating innovation.

"The expectation for researchers to have a presence beyond academia coincides with another shift that is making social impact now possible, for many researchers, and this is the rise of social media. These new, virtual environments are not just characterized by popular, personalized platforms like Facebook and Twitter, although I will come to these. Rather, social media encompasses the entire architecture of the scholarly Web today, best known as Web 2.0, which is a new way of organizing digital media content. While computing transformed scholarship in many ways before the rise of social media platforms, the average end-user experience, even for a novice, has altered considerably within just the last five years."

He may be talking about teaching high school but his words ring ever so true for teaching at the post-secondary level.