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JEC recommends Ning, as "your students can "co-own" the site with you & add their own content--in other words, it's more student-centered (but you lose the institutional archiving functions) [of sites like Blackboard]."

Ning is a site where you can create social communities.

Mashable.com is a very popular site for learning more about important social media tools, with information on trends, lists (e.g. 11 Essential Social Media Resources You Might Have Missed), and how-tos, included guides to Twitter and Facebook.