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"An article printed in a newspaper published through news press release states that there was a time when a printed word in the newspaper was held sacrosanct. Now, the competition is driving the media to give a new meaning to the everyday events by twisting the facts. Stephan Cohen's moral panic model explains the methods used by the media top press release sites to exaggerate and distort the event. Moral panic refers to an exaggerated reaction given by the media or people to a particular event. The overreaction leads to exaggerated the seriousness of the event. The people or the group, social deviants who are targeted by the News Press Release driven media for causing the harm in the society are called folk devils, says Cohen."

The Policy Conference is the most important European conference dedicated to sustainable energy policy issues. Sessions organised by the European Commission and energy stakeholders debate new policy developments, best practices and sustainable energy ideas, while networking events forge alliances. Awards for outstanding projects begin the week.