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Philippines Beer Market Insights 2013 - 1 views

marketresearchreport.xobler.com/...ines-beer-market-insights-2013

beer market insights philippines industry trends

shared by Olivia Lopez on 18 Dec 13 - No Cached

Olivia Lopez on 18 Dec 13

Due to challenging economic circumstances, the beer market in the Philippines remained generally flat and fairly non-eventful in 2012 with limited NPD. Out of the top five umbrella brands controlling over 99% of the market, only Red Horse (San Miguel Philippines) managed to record growth. As a result, the leading brewer maintained volumes, while the competition suffered minor, and only minor, sales contractions.

<div class="cArrow"> </div><div class="cContentInner">Due to challenging economic circumstances, the beer market in the Philippines remained generally flat and fairly non-eventful in 2012 with limited NPD. Out of the top five umbrella brands controlling over 99% of the market, only Red Horse (San Miguel Philippines) managed to record growth. As a result, the leading brewer maintained volumes, while the competition suffered minor, and only minor, sales contractions.</div>

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