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The role of advertising in financing of open access journals - 0 views

www.uic.edu/...2777

GKEN cyberinfrastructure publishing open_access advertising finances economics scholarly_communication digital_scholarship

shared by Garrett Eastman on 16 Mar 10 - Cached

Garrett Eastman on 16 Mar 10

" A survey was carried out to explore the field, both why journals did not employ advertising, and how advertising was employed. The findings show little uptake of advertising among OA journals, and indicate that there is a lack of understanding of how advertising could best be employed."

<div class="cArrow"> </div><div class="cContentInner">" A survey was carried out to explore the field, both why journals did not employ advertising, and how advertising was employed. The findings show little uptake of advertising among OA journals, and indicate that there is a lack of understanding of how advertising could best be employed." </div>

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