The Insourcing Boom - Charles Fishman - The Atlantic - 0 views
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The magic is in that head: GE has put a small heat pump up there, and the GeoSpring pulls ambient heat from the air to help heat water. As a result, the GeoSpring uses some 60 percent less electricity than a typical water heater. (You can also control it using your iPhone.)
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the team cut the work hours necessary to assemble the water heater from 10 hours in China to two hours in Louisville.
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there is an inherent understanding that moves out when you move the manufacturing out. And you never get it back.”
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At the end of the day, they say, ‘If we were doing this for the U.S. market, we should never have gone to China in the first place.’ ”
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But the logic of onshoring today goes even further—and is driven, in part, by the newfound impatience of the product cycle itself.
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Just a few years ago, the design of a new range or refrigerator was assumed to last seven years. Now, says Lou Lenzi, GE’s managers figure no model will be good for more than two or three years.
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Products that once seemed mature—from stoves to greeting cards—are being reinvigorated with cheap computing technology.