T Mobile flash mob - 0 views
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Patricia Ashmore on 09 Dec 09Whether you think flash mobs are postmodern or not, and there is much debate over it, the different ways that flash mobs are used can also be post modern or modern. A company using the idea of a flashmob to sell their product is a typically modern idea used my advertising and marketing agencies. On the other hand, a company such as T-Mobile participating in the flash mobs phenomenon is more postmodern. Their flash mobs are large, quirky and people of all ages and sizes can participate. They don't leave a bad commercial-after taste in your mouth, but instead, make you want to share what you just observed. Just as the T Mobile commercial says: Life is for sharing, and like normal flashmob, they are creating something to share. Post modernity is sometimes referred to as a reply to modernity, and these T Mobile flash mobs could be a reply to the modern way of using flash mobs, saying "hey look, we can play too without tarnishing the essence of the original!"