NASCAR is postmodern - 1 views
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Jessica Hoogendoorn on 08 Dec 09Armstrong, E. G. , 2005-08-12 "The Postmodern Drive: The Case of NASCAR" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA Online . 2009-05-25 from http://www.allacademic.com/meta/p19150_index.html Edward Armstrong, a professor of sociology at Murray State University, presented a paper to the American Sociological Association that labeled NASCAR as a postmodern sport. In the paper he explains how the sport of NASCAR developed and how the conventional idea of simply having cars race around a track transformed into having these same cars become billboards on wheels. He also details a "postmodern remaking of the sacred" when he refers to how fans of the sport idolize drivers, turning them into gods, so to speak. The modern idea of having a specific social order does not include worshiping sports or athletes. In this vein, sports instead provide experience that is separate from the religious spheres. However, postmodern athletes have changed this relationship. Basically, in modernism athletes were seen as people playing games, but in postmodern culture, Armstrong believes that hero worship of NASCAR drivers, for example, as exceeded anything seen in modern sports. Armstrong presents an interesting case regarding something most would not take very seriously at face value. He connects the dots very well.