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Home/ Global Digital Postmodernity/ Notorious B.I.G. had BIG ideas for post modern ways of remixing videos to establish a message
Allie Fiasconaro

Notorious B.I.G. had BIG ideas for post modern ways of remixing videos to establish a message - 1 views

postmodern success MTV Diana Ross social commentary

started by Allie Fiasconaro on 09 Dec 09
  • Allie Fiasconaro
     
    http://buildingsandfood.com/great-moments-in-post-modernism-pt-1-more-money-more-problems

    Notorious B.I.G. was credited for a video created in the late 1990s as being one of the 'strangest bits of art to make it onto MTV in the 1990s'. It is a parody cutting back and forth of footage of a golf tournament, a rap video and B.I.G. rambling in his candid rapping. It was considered a post modern video because is was a 'not so conventional' way to approach hip hop, especially when they added a line from a previously recorded Diana Ross track, which was 'more money, more problems.' It was a post modern way of approaching 'remixing' and making this certain line speak to his audience who are watching the video. The video itself contained the glam of hip-hop from the 1980s era combined with the bleak urban background of the late 90s, a kind of fierce way to look at success and failures in any business. This type of message success equals problems (more money equals more problems) was considered a form of social commentary.

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