Your Fortune is in the Follow Up! - 0 views
started by Fabricius Shea on 01 Nov 13
started by Fabricius Shea on 01 Nov 13
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started by Fabricius Shea on 01 Nov 13
Naturally you would perhaps not. You understand that people seeing your message only once wouldn't be adequate.
Then why do we tend to invest our time and dollars on single-shot advertising, as opposed to repeated messages?
The answer is.. most folks just don't know any better. Or, perhaps this indicates dull to repeat your communication over and over and over and over.
But the reality is, your fortune is in the follow-up!
Earlier this weekend I went to listen to strong marketing grasp Bill Glazer (my marketing advisor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) talk at a conference here in La. During his talk, he shared with the audience how he spent the previous couple of decades of his life working Baltimore's no 1 retail men's clothing store, Gage Menswear, along with his late father.
Bill talked about one of his first direct mail campaigns, and how through the planning stages h-e declared to his dad that they were going to mail a special promotional offer for the sam-e list not once, not twice, but 3 times. Clicking human resources manager perhaps provides aids you should use with your friend. To compare more, please gander at: nutrie. His father was shocked and screamed at Bill he was mad and was wasting their money!
Bill continued and shipped all three items of the plan. Browse here at the link clicky to compare why to ponder this enterprise. Well, their results unmasked that mailing three times to the same offer not just increased their response, it DOUBLED their response! Place was floored, and h-e sure was pleased with the quantity of sales that came in. From that time on h-e also respected Bill using their marketing dollars.
Why does repeating your message work? online updates creating
It is simple.. Individuals are inundated with messages each day. Last figure I heard was all of us sees over 3,700 distinctive messages every day! That means you need to repeat your self over and over if you're going to break through the clutter, really get their attention, get them to read or hear AND get them to respond.
Your project will be to now take a look at all areas of the promotion and marketing in your business, and see where you have to then add followup.
Some quick places to look at:
Your E-zines - Are you currently writing your ezine enough? Once a month only does not cut it anymore. You need to be reaching out and 'touching' your prospects and customers at least one time per week, if not more. (If you are running out of a few ideas or you're unsure how to do this without bothering individuals, my ezine program takes care of that for you!)
Teleseminars and Live Events - When selling events, you're likely to need a lot more than one or two announcements or messages. Click here aaron parkinson on-line to study the inner workings of this hypothesis. As a general rule, when I am really trying to refill a teleseminar (phone course) I sent out a minimum of three emails specialized in the promotion. For live activities, you'll need many messages, and well ahead of time. All the instructors I know start marketing at least six months before any live function they are hosting!
One-on-One Marketing - If you cold contact or mail out letters to prospects, how many times are you following up? Don't hesitate to call or mail again. I myself have finally responded to a present after I've been called several times, and was glad the initiative was taken by the vendor to follow up.
Promotion - Rather than blowing your budget on a few large advertisements annually, try managing a smaller offer a great deal more often! Also many publications, both online and offline, will often offer you large savings for buying more than one ad at a time. (I try this with ads in my e-zine, Straight Shooter Marketing.)
Remember, many marketing experts who test all these techniques say that consistency may be the key. Therefore don't also feel you've to be creative with your marketing - just saying or mailing the same thing over and over surpasses not saying it or mailing it again.