Social-networking - The Next Great Marketing Channel? - 0 views
started by Fabricius Shea on 14 Jan 14
started by Fabricius Shea on 14 Jan 14
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I've been seeing social network for a while now. Actually I'm a part of various social networking websites including https://www.linkedin.com and http://www.myspace.com/ only..
There's been a virtual explosion of social networking web sites previously couple of years. Even the people like Google, Yahoo and MSN are getting into it.
With so much curiosity about how social networks function, one begins to wonder if there is marketing potential within these social networks?
I've been watching social media for a while now. In-fact I'm a part of various social media sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two.
I joined partly because I wanted to see what these were, but more to the point to see on SEM what influence social media could have in the coming years.
I have been a member of numerous services for quite a while and the reach these sites have is extraordinary.
Like, from my LinkedIn network of seven people I've an expanded network of over 12,600 people.
Imagine that - I'm just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I can give to them.
Through my connections and their connections, I'm attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising opportunities are there for Social Media?
Well, let's have a look at MySpace.
MySpace is one of many prime sites online today. To compare additional info, you can check out: the link. I-t racked up 9.4 billion page-views in August 2005 (over Google) and new people are signing up at-a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to publish photos of themselves and their friends, develop a website, list their favorite groups, watch and share videos, suggest activities to do and lists a couple of people they consider friends. It's with this 'Friends List' where all the opportunities lie.
All forty million-plus people of MySpace have a friends page that lists people that person views their friend. Identify further on a partner essay - Browse this link: paul bunton professional. This really is a listing of people that they are interested in hearing from on an everyday basis, in addition to talking to and about. Once you put someone as your friend they can send you emails, comment on your photos, study your sites, as well as abandon messages that you can then give others. For a second way of interpreting this, consider looking at: about paul bunton review. That is an opportunity for instant feedback about you.
The capacity to include friends to your site is crucial for marketing to MySpace customers. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever viewed programmed media. 'They do not think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and naturally MySpace.
You can see how this could develop.
Let us say you create a MySpace account to fairly share your service or product. You website about this and search for your interests that may be shared by others.
You then ask them to be your friend. If they develop into a friend you start your 'gentle offer' begging your solution in their mind.
As they grow to understand it, they start blogging and sharing it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.
Do not think this will work?
I'd like to give you some examples. Learn supplementary resources on our favorite partner portfolio by visiting paul bunton professional. There are lots of bands who have gotten their start MySpace. Simply by hosting a few of their music on line and blogging about them-selves they created a following. Soon they'd document deals and contracts prearranged.
Of course to make use of ser-vices like MySpace you'll need to have something this target market needs. If you do not then you probably shouldn't put a lot of effort in-to MySpace.
But that will not mean other social media opportunities should be ignored. When I stated earlier, Linked-in is more of an expert introduction service. If your products or services meets here then by all means investigate it more.
And there are the others too. Companies including Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
If you have ever wondered what other online opportunities could be out there, consider social network. It could be another great website marketing channel.