Smashing the Myth of the Press Release - 0 views

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  #1 Fabricius Shea on 25 Sep 13

   

  An artist stays years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. H-e records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and adored.
  
  The lesson: test videos would be the secret of becoming a famous musician.
  
  Wait, you say, the demo tape was just a tool, just his method of conveying his expertise. It's his capacity as a musician that got him the agreement and made him popular.
  
  You're right, needless to say. He could have become just as popular if a record executive found him face-to-face, or learned about him from a friend, or as a result of a number of other events. Discover further about local seo marketing by visiting our staggering encyclopedia.
  
  Which brings us to the press release.
  
  Somehow, the news release has taken on a reputation because the alpha and omega of coverage. Want to become rich? Distribute a news release. Want to become popular? News release. Want to get on the cover of Newsweek? Press release.
  
  Promotion 'gurus' are springing up all online selling the press release while the answer to all advertising ills. Just knock-out a release, mass email it to editors, relax and wait for Oprah to call.
  
  It's a cruel joke.
  
  Here's the reality: the press release is no longer important to your potential of scoring free publicity than the demo tape was to our artist friend. If he'd no ability, if his songs sounded like trash, the very best recorded test tape in the world wouldn't get him signed. I discovered like by browsing the Internet. Ditto for the publicity seeker. If you don't have a story to tell, your press release is utterly useless.
  
  I'm perhaps not knocking the news release -- it's an important instrument. Nonetheless it is just that: a tool. It's not the first thing you need to think about when it comes time to get promotion. In-fact, it's one of the last. And it's not even essential (I've gotten a lot of publicity with merely a pitch letter, an instant e-mail or perhaps a telephone call).
  
  In the event that you worship at the shrine of the news release, it is time and energy to rearrange your priorities. Here, then, are the things that are MORE essential than the usual press release in creating publicity:
  
  1. A story. This is actually the exact carbon copy of our musician's skill. It is the foundation for your publicity efforts. Without it, your news release means nothing. To understand about how to develop a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'?
  
  2. Learning to think as an editor. Oh, what a side you'll have in scoring press total these press release worshippers once you understand ways to get inside the head of a manager. Provide a publisher what he wants in how he wants it and you'll do great. I have got a complete article about them at
  
  http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust in me, it will produce a world of difference.
  
  3. Importance. Tie-in with a news event, make your-self part of a tendency, piggy-back on a more substantial competitor's story, but, by all means, make your story part of a image that is larger than simply your organization. Experiences that you can get in a vacuum quickly run-out of air.
  
  4. My mother discovered philadelphia local marketing on-line by searching webpages. Determination. Sending out a press release and awaiting results is sluggish and inadequate. If you really believe in your history, and you believe that it is right for a particular media outlet, you must fight to make it happen. Call or email the publisher to pitch your story BEFORE sending the launch. If one manager says no, take to somebody else. If they all say no, come back at them with an alternative story angle.
  
  Getting publicity involves a lot more than giving out a press release. Handle it as seriously and with just as much respect as our newly minted rock-star treats his craft and you will end up well on the road to success.

   

  <div class="cArrow"> </div><div class="cContentInner">An artist stays years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. H-e records a demo tape and sends it to record labels. H-e gets a deal and becomes rich, famous and adored. <br /> <br /> The lesson: test videos would be the secret of becoming a famous musician. <br /> <br /> Wait, you say, the demo tape was just a tool, just his method of conveying his expertise. It's his capacity as a musician that got him the agreement and made him popular. <br /> <br /> You're right, needless to say. He could have become just as popular if a record executive found him face-to-face, or learned about him from a friend, or as a result of a number of other events. Discover further about <a rel="nofollow" href="https://www.facebook.com/LocalPhiladelphiaSeo">local seo marketing</a> by visiting our staggering encyclopedia. <br /> <br /> Which brings us to the press release. <br /> <br /> Somehow, the news release has taken on a reputation because the alpha and omega of coverage. Want to become rich? Distribute a news release. Want to become popular? News release. Want to get on the cover of Newsweek? Press release. <br /> <br /> Promotion 'gurus' are springing up all online selling the press release while the answer to all advertising ills. Just knock-out a release, mass email it to editors, relax and wait for Oprah to call. <br /> <br /> It's a cruel joke. <br /> <br /> Here's the reality: the press release is no longer important to your potential of scoring free publicity than the demo tape was to our artist friend. If he'd no ability, if his songs sounded like trash, the very best recorded test tape in the world wouldn't get him signed. I discovered <a rel="nofollow" href="http://www.pageonemarketinggeek.com/reputation-marketing/">like</a> by browsing the Internet. Ditto for the publicity seeker. If you don't have a story to tell, your press release is utterly useless. <br /> <br /> I'm perhaps not knocking the news release -- it's an important instrument. Nonetheless it is just that: a tool. It's not the first thing you need to think about when it comes time to get promotion. In-fact, it's one of the last. And it's not even essential (I've gotten a lot of publicity with merely a pitch letter, an instant e-mail or perhaps a telephone call). <br /> <br /> In the event that you worship at the shrine of the news release, it is time and energy to rearrange your priorities. Here, then, are the things that are MORE essential than the usual press release in creating publicity: <br /> <br /> 1. A story. This is actually the exact carbon copy of our musician's skill. It is the foundation for your publicity efforts. Without it, your news release means nothing. To understand about how to develop a newsworthy story, have a look at <a href="http://publicityinsider.com/questions.asp" rel="nofollow" target="_blank">http://publicityinsider.com/questions.asp</a> and scroll all the way down to 'Is my company/website/life actually newsworthy'? <br /> <br /> 2. Learning to think as an editor. Oh, what a side you'll have in scoring press total these press release worshippers once you understand ways to get inside the head of a manager. Provide a publisher what he wants in how he wants it and you'll do great. I have got a complete article about them at <br /> <br /> <a href="http://publicityinsider.com/freesecret.asp" rel="nofollow" target="_blank">http://publicityinsider.com/freesecret.asp</a> Go there now and absorb all of it. Trust in me, it will produce a world of difference. <br /> <br /> 3. Importance. Tie-in with a news event, make your-self part of a tendency, piggy-back on a more substantial competitor's story, but, by all means, make your story part of a image that is larger than simply your organization. Experiences that you can get in a vacuum quickly run-out of air. <br /> <br /> 4. My mother discovered <a rel="nofollow" href="http://www.youtube.com/watch?feature=player_embedded&v=CZfzjnHbr9s">philadelphia local marketing on-line</a> by searching webpages. Determination. Sending out a press release and awaiting results is sluggish and inadequate. If you really believe in your history, and you believe that it is right for a particular media outlet, you must fight to make it happen. Call or email the publisher to pitch your story BEFORE sending the launch. If one manager says no, take to somebody else. If they all say no, come back at them with an alternative story angle. <br /> <br /> Getting publicity involves a lot more than giving out a press release. Handle it as seriously and with just as much respect as our newly minted rock-star treats his craft and you will end up well on the road to success.</div>

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