Role of Mass Media | Marketography - 0 views
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Mass media and advertising affect our actions, thoughts, and values. We are at the point where mass media creates and reflects our culture–a mediated culture.
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Tierra Valentine on 21 Apr 14purpose- this article describes how we are so depended on media that it is starting to change and mediate our culture beliefs.
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A Mediated Culture 23 Tuesday Nov 2010
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Gregory Dean
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Gregory Dean
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Marketing Philosophy
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Functionalists believe that mass media contributes to the benefit of society. Charles Wright (1975) identified several ways in which mass media contributes to creating equilibrium in society. He claims the media coordinate and correlate information that is valuable to the culture. The media are powerful agents of socialization. Through the media, culture is communicated to the masses. Serving society through social control, the media act as stress relievers which keep social conflicts to a minimum.