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Joseph Goetz

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 R... - 1 views

pediatrics.aappublications.org/...e277.full

Team 3 mass media youth physical activity VERB campaign children

shared by Joseph Goetz on 22 Apr 14 - No Cached
  • August 1, 2005
  • Accepted May 9, 2005.
    • Joseph Goetz
      Joseph Goetz on 22 Apr 14
       
      Currency = May 9, 2005
  • ...8 more annotations...
  • effects of a mass media campaign on the levels of physical activity
    • Joseph Goetz
      Joseph Goetz on 22 Apr 14
       
      Relevance: This article seeks to determine if mass media can lead to more awareness among children of physical activity. This parallels with our topic "mass media effects on youth."
  • *National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health, Centers for Disease Control and Prevention, Atlanta, Georgia
  • Author Affiliations
  • nationally representative telephone survey of children 9 to 13 years of age
    • Joseph Goetz
      Joseph Goetz on 22 Apr 14
       
      Accuracy: The information contained in the study comes from a telephone survey of children.
  • A significant positive relationship was detected between the level of awareness of VERB and weekly median sessions of free-time physical activity among the total population of 9- to 13-year-old youths
    • Joseph Goetz
      Joseph Goetz on 22 Apr 14
       
      Purpose: The purpose of the article is to determine if the VERB mass media campaign can effectively increase awareness of physical activity. As awareness increased via the media campaign, physical activity also increased.
  • Joseph Goetz on 22 Apr 14
     
    This research article seeks to determine if a mass media campaign can effectively increase physical activity among children. The VERB campaign and child-focused advertising promoting physical activity achieved high levels of awareness amongst youth.
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