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whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
Page Turn Pro

Online Magazine Software For The Edge Over Traditional Magazines - 0 views

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    This post enriches your knowledge about online magazine software. Further, it talks about the benefits of digital magazines. Talking about today, one thing which has transformed the world is the mobile apps. Without any doubt, they have utilized for several different purposes.
whoelscher

How publishers gave Amazon a stick to beat them with - Tech News and Analysis - 0 views

  • A big part of that control stems from Amazon’s ownership of the Kindle, the leading e-book reader, and that books bought for the device have DRM built in. Stross argues that this effectively locks many e-book buyers into the device, since it’s virtually impossible to read Kindle books on other devices
  • Publishers — and some authors, especially those who control the Authors Guild, which has fought every attempt by Google and others to open up the book market — have been so obsessed with piracy and locking down their products that they have allowed Amazon to take control of their fate
  • even if you take advantage of Amazon’s self-publishing options to avoid having to get a traditional publishing deal, you’ve really just exchanged one corporate overlord for another.
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