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Billy Gerchick

Aviator "Howard Hughes Answers Senator Brewster, Pan Am" - 0 views

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    Mastery of logos, pathos, ethos appeal to refute charges of Hughes Aircraft embezzling money on a WWII US Government military contract. In-particular, Hughes' shrewd sense of logos annihilates the opposition's ethos, taking both Brewster and Pan Am head-on.
Billy Gerchick

Buy Me That: Helping Kids Understand Toy Ads - YouTube - 0 views

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    Critical reading in-context of analyzing children's toy ads. Critical reading of ads' logos.
Billy Gerchick

McDonalds - Super Bowl XVL Commercial 2011 - YouTube - 0 views

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    Ethos & pathos, primarily through father-son relations & how bears obtain McDonalds.
Billy Gerchick

The Best of[ HOWARD HUGHES]Part 1 of 3 - YouTube - 0 views

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    Actual footage of Hughes facing Senator Brewster
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