Using Stories to Persuade - John Baldoni - The Conversation - Harvard Business Review - 0 views
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Jennifer Garcia on 24 Mar 11"Effective storytelling can serve anyone in leadership who seeks to persuade others to his or her point of view. Opinion-based rhetoric is often more polarizing than persuasive, while statistics are often go in one ear and out the other. But a careful blending of rhetoric and facts, woven into the right story, can change minds."