But what about Internet users who want to slow down, but their jobs won’t let them? People whose profession revolves around deadlines and time-sensitive material — journalists, bankers and many others — would be up in arms if the Internet slowed down even a split second, admits Carl Honoré, author of In Praise of Slow. “We’re up against the Web industrial complex,” he says, in which even the most well-intentioned businesses are driven by more content, more clicks, more swipes and ultimately getting more people addicted to their product. The Slow Web movement stands at odds with these realities. “That’s the big challenge,” Honoré says, “a kind of detoxification, a relearning of how to use the Web.”