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hanging people’s behaviour is key to tackling the world’s health, social and environmental problems, such as obesity, sustainable living and cybersecurity. To change behaviour, though, we need to know what works, for whom, where and how. But research is generated far faster than humans can access and use it. A search on Google Scholar for “behaviour change” produced over 60,000 hits for the first six months of 2018. Evidence on behaviour change interventions is also messy. Different terms are often used to describe similar things – “physical activity” and “exercise”, for example. This means different people can often mean different things when discussing or researching behaviour change. This lack of shared vocabulary limits our progress in discovering what interventions work best.