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Bill Fulkerson

It's not all Pepes and trollfaces - memes can be a force for good - The Verge - 0 views

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    "How the 'emotional contagion' of memes makes them the internet's moral conscience By Allie Volpe Aug 27, 2018, 11:30am EDT Illustration by Alex Castro & Keegan Larwin SHARE Newly single, Jason Donahoe was perusing Tinder for the first time since it started integrating users' Instagram feeds. Suddenly, he had an idea: follow the Instagram accounts of some of the women he'd been interested in but didn't match with on the dating service. A few days later, he considered taking it a step further and direct messaging one of the women on Instagram. After all, the new interface of the dating app seemed to encourage users to explore other areas of potential matches' online lives, so why not take the initiative to reach out? Before he had a chance, however, he came across the profile of another woman whose Tinder photo spread featured a meme with Parks and Recreation character Jean-Ralphio Saperstein (Ben Schwartz) leaning into the face of Ben Wyatt (Adam Scott) with the caption: hey I saw you on Tinder but we didn't match so I found your Instagram you're so beautiful you don't need to wear all that makeup ahah I bet you get a lot of creepy dm's but I'm not like all those other guys message me back beautiful btw what's your snap "I was like, 'Oh shit, wow,'" Donahoe says. Seeing his potential jerk move laid out so plainly as a neatly generalized joke, he saw it in a new light. "I knew a) to be aware of that, and b) to cut that shit out … It prompted self-reflection on my part." THE MOST SUCCESSFUL MEMES STRIKE A CULTURAL CHORD AND CAN GUIDE AND EVEN INFLUENCE BEHAVIOR Donahoe says memes have resonated with him particularly when they depict a "worse, extreme version" of himself. For Donahoe, the most successful memes are more than just jokes. They "strike a societal, cultural chord" and can be a potent cocktail for self-reflection as tools that can guide and even influence behavior. In the months leading up to the 2016 US
Steve Bosserman

I am a data factory (and so are you) - 0 views

  • Data is no less a form of common property than oil or soil or copper. We make data together, and we make it meaningful together, but its value is currently captured by the companies that own it. We find ourselves in the position of a colonized country, our resources extracted to fill faraway pockets. Wealth that belongs to the many — wealth that could help feed, educate, house and heal people — is used to enrich the few. The solution is to take up the template of resource nationalism, and nationalize our data reserves.
  • Emphasising time well spent means creating a Facebook that prioritises data-rich personal interactions that Facebook can use to make a more engaging platform. Rather than spending a lot of time doing things that Facebook doesn’t find valuable – such as watching viral videos – you can spend a bit less time, but spend it doing things that Facebook does find valuable. In other words, “time well spent” means Facebook can monetise more efficiently. It can prioritise the intensity of data extraction over its extensiveness. This is a wise business move, disguised as a concession to critics. Shifting to this model not only sidesteps concerns about tech addiction – it also acknowledges certain basic limits to Facebook’s current growth model. There are only so many hours in the day. Facebook can’t keep prioritising total time spent – it has to extract more value from less time.
  • But let’s assume that our vast data collective is secure, well managed, and put to purely democratic ends. The shift of data ownership from the private to the public sector may well succeed in reducing the economic power of Silicon Valley, but what it would also do is reinforce and indeed institutionalize Silicon Valley’s computationalist ideology, with its foundational, Taylorist belief that, at a personal and collective level, humanity can and should be optimized through better programming. The ethos and incentives of constant surveillance would become even more deeply embedded in our lives, as we take on the roles of both the watched and the watcher. Consumer, track thyself! And, even with such a shift in ownership, we’d still confront the fraught issues of design, manipulation, and agency.
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