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Nearly every moment of our lives, we’re producing data about ourselves that companies profit from. Our smartwatches know when we wake up, Alexa listens to our private conversations, our phones track where we go, Google knows what we email and search, Facebook knows what we share with friends, and our loyalty cards remember what we buy. We share all this data about ourselves because we like the services these companies provide, and business leaders tell us we must to make it possible for those services to be cheap or free.

We should not only expect that these companies better protect our data – we should also ensure that everyone creating it shares in the economic value it generates. One person’s data is worth little, but the collection of lots of people’s data is what fuels the insights that companies use to make more money or networks, like Facebook, that marketers are so attracted to. Data isn’t the “new oil”, as some have claimed: it isn’t a non-renewable natural resource that comes from a piece of earth that a lucky property owner controls. We have all pitched in to create a new commonwealth of information about ourselves that is bigger than any single participant, and we should all benefit from it.

The value of our data has a lot in common with the value of our labor: a single individual worker, outside of the rarest professions, can be replaced by another with similar skills. But when workers organize to withhold their labor, they have much more power to ensure employers more fairly value it. Just as one worker is an island but organized workers are a force to be reckoned with, the users of digital platforms should organize not only for better protection of our data, but for a new contract that ensures everyone shares in the historic profits we make possible.