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And it’s all out of a desire to maximize profits. But what if, like IGA, newspaper companies didn’t solely exist to maximize that profit, but to respect the value of the local community? What if Gannett decided to donate one of its papers to a local philanthropist who has a larger stake in the community than Gannett does? Gannett could help run some of the most profitable and technical functions, but the company would otherwise be hands-off on how to control the paper. It could offer some guidelines, but the destiny’s in the community’s hands.

That approach is what IGA does, largely. The store stays in local hands, with local interests, and local history. IGA helps them keep up with trends, without losing track of the store’s identity in the process.

And, largely, it works. It really should be studied in business books.

These clusters of living brain cells are popularly known as minibrains, though scientists prefer to call them cerebral organoids. At the moment, they remain extremely rudimentary versions of an actual human brain and are used primarily to study brain development and disorders like autism.

But minibrain research is progressing so quickly that scientists need to start thinking about the potential implications now, says Nita Farahany, a professor of law and philosophy at Duke University and the director of Duke Science and Society.

"If you're talking about something like schizophrenia or autism, if you want to model those things, it is difficult to do so with animal models and it is ethically impossible in many instances to do so with living humans," She says. But it is possible to grow a minibrain from cells with genetic mutations associated with like autism and watch how it develops.

Data is no less a form of common property than oil or soil or copper. We make data together, and we make it meaningful together, but its value is currently captured by the companies that own it. We find ourselves in the position of a colonized country, our resources extracted to fill faraway pockets. Wealth that belongs to the many — wealth that could help feed, educate, house and heal people — is used to enrich the few. The solution is to take up the template of resource nationalism, and nationalize our data reserves.

Emphasising time well spent means creating a Facebook that prioritises data-rich personal interactions that Facebook can use to make a more engaging platform. Rather than spending a lot of time doing things that Facebook doesn’t find valuable – such as watching viral videos – you can spend a bit less time, but spend it doing things that Facebook does find valuable. In other words, “time well spent” means Facebook can monetise more efficiently. It can prioritise the intensity of data extraction over its extensiveness. This is a wise business move, disguised as a concession to critics. Shifting to this model not only sidesteps concerns about tech addiction – it also acknowledges certain basic limits to Facebook’s current growth model. There are only so many hours in the day. Facebook can’t keep prioritising total time spent – it has to extract more value from less time.

But let’s assume that our vast data collective is secure, well managed, and put to purely democratic ends. The shift of data ownership from the private to the public sector may well succeed in reducing the economic power of Silicon Valley, but what it would also do is reinforce and indeed institutionalize Silicon Valley’s computationalist ideology, with its foundational, Taylorist belief that, at a personal and collective level, humanity can and should be optimized through better programming. The ethos and incentives of constant surveillance would become even more deeply embedded in our lives, as we take on the roles of both the watched and the watcher. Consumer, track thyself! And, even with such a shift in ownership, we’d still confront the fraught issues of design, manipulation, and agency.