And it’s all out of a desire to maximize profits. But what if, like IGA, newspaper companies didn’t solely exist to maximize that profit, but to respect the value of the local community? What if Gannett decided to donate one of its papers to a local philanthropist who has a larger stake in the community than Gannett does? Gannett could help run some of the most profitable and technical functions, but the company would otherwise be hands-off on how to control the paper. It could offer some guidelines, but the destiny’s in the community’s hands.