A cursory look at history reveals that propaganda and disinformation are nothing new. In fact, humans have always lived in the age of post-truth. Homo sapiens is a post-truth species, who conquered this planet thanks above all to the unique human ability to create and spread fictions. We are the only mammals that can cooperate with numerous strangers because only we can invent fictional stories, spread them around, and convince millions of others to believe in them. As long as everybody believes in the same fictions, we all obey the same laws and can thereby cooperate effectively.
It's not all Pepes and trollfaces - memes can be a force for good - The Verge - 0 views
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"How the 'emotional contagion' of memes makes them the internet's moral conscience By Allie Volpe Aug 27, 2018, 11:30am EDT Illustration by Alex Castro & Keegan Larwin SHARE Newly single, Jason Donahoe was perusing Tinder for the first time since it started integrating users' Instagram feeds. Suddenly, he had an idea: follow the Instagram accounts of some of the women he'd been interested in but didn't match with on the dating service. A few days later, he considered taking it a step further and direct messaging one of the women on Instagram. After all, the new interface of the dating app seemed to encourage users to explore other areas of potential matches' online lives, so why not take the initiative to reach out? Before he had a chance, however, he came across the profile of another woman whose Tinder photo spread featured a meme with Parks and Recreation character Jean-Ralphio Saperstein (Ben Schwartz) leaning into the face of Ben Wyatt (Adam Scott) with the caption: hey I saw you on Tinder but we didn't match so I found your Instagram you're so beautiful you don't need to wear all that makeup ahah I bet you get a lot of creepy dm's but I'm not like all those other guys message me back beautiful btw what's your snap "I was like, 'Oh shit, wow,'" Donahoe says. Seeing his potential jerk move laid out so plainly as a neatly generalized joke, he saw it in a new light. "I knew a) to be aware of that, and b) to cut that shit out … It prompted self-reflection on my part." THE MOST SUCCESSFUL MEMES STRIKE A CULTURAL CHORD AND CAN GUIDE AND EVEN INFLUENCE BEHAVIOR Donahoe says memes have resonated with him particularly when they depict a "worse, extreme version" of himself. For Donahoe, the most successful memes are more than just jokes. They "strike a societal, cultural chord" and can be a potent cocktail for self-reflection as tools that can guide and even influence behavior. In the months leading up to the 2016 US
Are we living in a post-truth era? Yes, but that's because we're a post-truth species. - 0 views
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The truth is, truth has never been high on the agenda of Homo sapiens. If you stick to unalloyed reality, few people will follow you. False stories have an intrinsic advantage over the truth when it comes to uniting people. If you want to gauge group loyalty, requiring people to believe an absurdity is a far better test than asking them to believe the truth. If the chief says the sun rises in the west and sets in the east, only true loyalists will clap their hands. Similarly, if all your neighbors believe the same outrageous tale, you can count on them to stand together in times of crisis. If they are willing to believe only accredited facts, what does that prove?
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Yet the difference between holy books and money is far smaller than it might seem. When most people see a dollar bill, they forget that it is just a human convention. As they see the green piece of paper with the picture of the dead white man, they see it as something valuable in and of itself. They hardly ever remind themselves, “Actually, this is a worthless piece of paper, but because other people view it as valuable, I can make use of it.” If you observed a human brain in an fMRI scanner, you would see that as someone is presented with a suitcase full of hundred-dollar bills, the parts of the brain that start buzzing with excitement are not the skeptical parts but the greedy parts. Conversely, in the vast majority of cases people begin to sanctify the Bible or the Vedas only after long and repeated exposure to others who view it as sacred. We learn to respect holy books in exactly the same way we learn to respect paper currency.
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Nautilus | Science Connected - 0 views
Nautilus | Science Connected - 0 views
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