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The challenge for Neuman and his colleagues at Edmonton's office of traffic safety was, what were they going to do about it? Their answer, a year in the making, is So You Think You Can Drive? "How do you increase knowledge of rules of the road to a diverse audience? The response, I think, is simple - you make a game of it," Neuman said. "And you make those results public on a social media platform like Facebook. You challenge your friends to do better than you."
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