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Gianopoulos, like Havard, envisions future e-books as far more social experiences, incorporating what he calls “literary Farmville” aspects. For instance, secret chapters could be unlocked as a person’s friends read a book.

Apple’s iBooks 2 software, but previously many turned to making individual apps to incorporate certain features (the recently released Chopsticks — which offers photo albums, videos and songs — is an app). HarperCollins took that approach with last year’s app for The Art of the Adventures of Tintin, as did Penguin Books’ much-lauded app of Jack Kerouac’s On the Road. And an immersive retelling of Mary Shelley’s Frankenstein is also being released as an iPad and iPhone app on April 26.

publishers forming partnerships with Foursquare that could reveal clues to readers who check in at certain locations.

Pin images of your business, but also pin other images such as of the local area, or infographics. Comment on other people’s pins, and re-pin quality ones to your boards. Follower others on Pin who you believe would be interested in your boards. Hold contests such as offering a prize to those who post an image of using your products.