This article is about how when Google changed it's privacy rules to target consumers with specific advertisements, people were fighting it. Now that Microsoft has changed their privacy rules to similar ones as Google, people are just letting it happen. I think Google is seen as the bad guy in this situation.
It begins by talking about how kids use to have toys that affected their imagination like legos, and doctor kits, etc. It then goes on to talk about how the internet is beginning to hurt or social skills. It talks about the pros and cons throughout.