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With the social world rising in numbers ''Social media statistics from 2019 show that there are 3.2 billion social media users worldwide, and this number is only growing'' this clearly states that B2B businesses today are depending on the social world to help capture leads as it has now become the hub of their target audience.

A cryptocurrency is a digital currency that works like a normal currency on the internet. It is a medium of exchange that uses cryptography to secure transactions. There are a few predefined conditions that must be met, to facilitate exchange. There is a decentralized control for each currency and it works through the Distributed ledger technology. This means that there is no centralized data center. Distributed Ledger Technology is unanimity of shared, synchronized and replicated digital data spread geographically across countries, institutions, and sites. Bitcoin was the first to go out live as open-source software in 2009. It is also the first decentralized cryptocurrency.