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he White House likes to talk about manufacturing, and it's easy to fetishize the honor in "making things," but when you get right down to it, it's a services world, and we're all just living in it. The manufacturing sector makes up about a tenth of GDP. It's a crucial, productive, and fiery tenth. But it's just a tenth. The vast majority of us are working for the government, administering health care, serving food, manning an aisle, or doing something else while sitting in front of a computer for eight hours a day. The Services Economy isn't a new development, but it's deepening with each passing decade. Between 1990 and 2008, we created 27.3 million net new jobs. Health care and government alone accounted for 40 percent of that growth, according to economist Michael Spence. Adding in retail, food services, hospitality, and construction*, these sectors accounted for two-thirds of job growth over those two decades.

On Sunday, I learned that a "wantologist" -- what, you don't have one? -- is somebody paid to figure out what you want. Arlie Russell Hochschild, writing in the New York Times, quotes Katherine Ziegler, wantologist, helping a client to figure out what it is that she wants. The conversation went something like this: