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Paul Merrell

Expert System Guns for Google with Semantic Search, Advertising - 0 views

  • Would-be Google AdSense rival Expert System launches its Cogito Semantic Advertiser tool, which discerns the meaning and context of words to provide more relevant ads. By leveraging semantic technologies, Expert System joins a cadre of search providers that includes Microsoft-owned Powerset, Hakia, Yedda and Zoomix.
  • The problem is that AdSense relies on keyword frequency but doesn't drill down into the semantics—the meaning in the words. Cogito Semantic Advertiser attempts to go further by using semantic intelligence to analyze the text on each page and ensure that ads are placed appropriately to increase click-through rates.
  • Asher told me Cogito Semantic Advertiser understands content based on four key methodologies: studying the morphology of words; looking at parts of speech; sentence logic, or the reduction of sentences to subject, verb and object; and disambiguation, which in the case of the jaguar story paired with the Jaguar car ad would determine whether or not the text referred to a car or an animal.
Paul Merrell

Google Finally Enables Offline Access for Gmail - 0 views

  • Google's long-awaited offline access for Gmail is here, bringing a sigh of relief to users of Google's messaging and collaboration software. Google Apps Standard Edition users will be able to access it immediately with a few steps, while consumers will see a more gradual rollout. The move should put Google on a more level playing field in cloud computing versus Microsoft, Yahoo Zimbra, Zoho and others with e-mail clients that already provide offline access.
Paul Merrell

PC World - Business Center: Yahoo's Zimbra Reaches for the Cloud - 0 views

  • Yahoo's Zimbra, the provider of a communications and collaboration suite that rivals Microsoft's Office and Outlook/Exchange, will make its cloud computing debut on Tuesday.Zimbra has so far relied entirely on third-party hosting partners to offer the SaaS (software-as-a-service) version of its suite.However, it is now taking advantage of Yahoo's data centers to become a hosting provider for customers in the education market that want to access the suite on demand.
Paul Merrell

Era Ends for Google as Founders Step Aside From a Pillar of Tech - The New York Times - 0 views

  • Larry Page and Sergey Brin, the Stanford graduate students who founded Google over two decades ago, are stepping down from executive roles at Google’s parent company, Alphabet, they announced on Tuesday. Sundar Pichai, Google’s chief executive, will become the chief of both Google and Alphabet.The move is an end of an era for Google. Mr. Page and Mr. Brin have personified the company since its founding and have been two of the technology industry’s most influential figures, on a par with the founders of Apple and Microsoft, Steve Jobs and Bill Gates. Their early work on the Google search engine helped corral an unruly cloud of information on the World Wide Web. And their ideas about how to run an internet company — like offering generous employee perks like free shuttle buses to the office and making rank-and-file employees feel as though they have a stake in the company — became a standard for Silicon Valley.
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