Young and inexperienced interviewer get more negative feedback about design

东方文化对全局关系、背景的关注 East = Relationships; West = Individualistic  If you show people from the West a picture, they focus on a main or dominant foreground object, while people from East Asia pay more attention to context and background. East Asian people who grow up in the West show the Western pattern. "When shown complex, busy scenes, Asian-Americans and non-Asian-Americans recruited different brain regions. The Asians showed more activity in areas that process figure-ground relations-holistic context-while the Americans showed more activity in regions that recognize objects." How we see it: Culturally different eye movement patterns over visual scenes, Julie E. Boland, Hannah Faye Chua, & Richard E. Nisbett  Sharon Begley: West Brain, East Brain

schema帮助我们了解和预测用户期待需要什么

Now that we are more connected via technology, I suspect our brain is shrinking still.